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msijbkk https://blog.google/products/adsense/ AdSense en-us Thu, 17 Sep 2020 13:00:00 +0000 https://storage.googleapis.com/gweb-uniblog-publish-prod/images/logo_google_adsense_color_1x_web_512dp.max-100x100.png AdSense https://blog.google/products/adsense/ Helping global publishers accelerate business growth https://blog.google/outreach-initiatives/google-news-initiative/global-program-help-publishers-accelerate-business-growth/

while tools like News Consumer Insights have helped thousands of newsrooms grow audiences online.

During thipublishers with this transition.

That’s why today, we’re introducing a GNI p the capabilities ts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA.

The few months. Participating publishers can anticipate access to:

A comprehensive playbook thatbuilding and optimizing a reader revenue model
A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
Workshops led by top industry experts offering business recommendations
GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners

Publishers can access the free playbooks and exercises at any time on our online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for our first series of workshops, please visit our GNI Digital Growth Program page.

This program builds on our recently launched edition in Europe. We’ve now expanded to ten languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, we will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.

Google e online.

Thu, 17 Sep 2020 13:00:00 +0000 https://blog.google/outreach-initiatives/google-news-initiative/global-program-help-publishers-accelerate-business-growth/ News AdSense Google News Initiative Google Ad Manager article Helping global publishers accelerate business growth The GNI Digital Growth Program helps small and mid-sized publishers around the world grow their businesses online. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GNI-Banner-2880x1200.max-600x600.jpg Google https://blog.google/outreach-initiatives/google-news-initiative/global-program-help-publishers-accelerate-business-growth/ Ben Monnie Director of Global Partnerships Solutions News The new AdSense reporting is live https://blog.google/products/adsense/new-adsense-reporting-live/

The mission of AdSense Reporting is to enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content. To achieve this goal, we are announcing a new version of AdSense reporting. We are launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll automatically be opted in the new reporting experience. You can switch between the old and new reports by clicking the toggle at the top of the page. In September we'll retire the old reporting page.

What's new

Simpler to use:Interface is redesigned to make it easier to select date ranges, filters, breakdowns etc. We've also removed metric families and added a new metrics picker.
Easier to visualize:Charts are improved and more closely integrated with the table. You can now display each data series on a chart with a single click.
Better experience on mobile:Reporting is now mobile-optimized page to provide the same improvements on desktop and mobile devices.
More supportive:More in-product help is available for you to hover over the information icons in the interface to get explanations of metrics.

We've limited reporting data for all AdSense products (Adsense for content, AdSense for search, etc.) to the last 3 years and removed all YouTube and AdMob reporting data from AdSense reports. Learn more.

What’s next

During the next year we’ll focus on contextualising Reporting data with actionable suggestions and assistance to make it easier to grow your business and focus on the right content. Simply getting more insights from the data you already have.

We will also upgrade our API in 2021 enhancing it with the more parameters and signals. Stay tuned for more updates.

Tue, 25 Aug 2020 13:00:00 +0000 https://blog.google/products/adsense/new-adsense-reporting-live/ AdSense article The new AdSense reporting is live The new AdSense reporting is live https://storage.googleapis.com/gweb-uniblog-publish-prod/images/34_1.max-600x600.png Google https://blog.google/products/adsense/new-adsense-reporting-live/ Olivier Chafik AdSense Reports Technical Lead Manager Resources to help optimize your business https://blog.google/products/adsense/resources-help-optimize-your-business/

Online content and media consumption are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Understand user interests

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights:

Realtime Content Insights to identify the most popular articles amongst your audience
Behavior Reports to understand the overall page and content performance of your site
Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them.
AdSense Overview to see your revenue information once you link your AdSense account to Analytics.

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones.

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account.

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site.

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably.

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available.

Wed, 06 May 2020 14:00:00 +0000 https://blog.google/products/adsense/resources-help-optimize-your-business/ AdSense article Resources to help optimize your business Google https://blog.google/products/adsense/resources-help-optimize-your-business/ Ezgi Cetinkaya Marketing Communications Specialist AdSense Google Welcome to Google AdSense https://blog.google/products/adsense/welcome-google-adsense/

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in.

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy.

Join more than 2 million publishers who are already earning money from their sites with Google AdSense. Get started today!

Wed, 04 Mar 2020 10:00:00 +0000 https://blog.google/products/adsense/welcome-google-adsense/ AdSense article Welcome to Google AdSense AdSense helps you earn money from your site. It's easy to use and it brings you the best of Google's automation. Google https://blog.google/products/adsense/welcome-google-adsense/ Ezgi Cetinkaya Marketing Communications Specialist AdSense Google Join the Women of Publishing webinar series https://blog.google/products/adsense/women-of-publishing/

The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.

What you can expect

This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day.

This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

You can find detailed information about the online course below:

Keynote

Date and time: Tuesday, March 10 at 1:30 PM ET
Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.

Monetization and Reporting Deep-Dive, Web

Date and time: Tuesday, March 17 at 1:30 PM ET
Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.

Monetization and Reporting Deep-Dive, Apps

Date and time: Thursday, March 19 at 1:30 PM ET
Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.

Protecting our Digital Ecosystem

Date and time: Tuesday, March 24 at 1:30 PM ET
Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.

Google is committed to women’s success in the publishing industry

We’ve seen great strides toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.

The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.

Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.

Mon, 03 Feb 2020 16:00:00 +0000 https://blog.google/products/adsense/women-of-publishing/ AdSense AdMob article Join the Women of Publishing webinar series This masterclass is an opportunity for women leaders to enhance their business’ digital strategy through an exclusive, four-part webinar series. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/056-GAD-Women-In-Publishing-NK-header_1.gif Google https://blog.google/products/adsense/women-of-publishing/ Sierra Menzies Marketing Coordinator, Google Partnerships Refining your website’s user experience in 3 steps https://blog.google/products/adsense/refining-your-websites-user-experience-in-3-steps/

There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX).

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads.

1. Measure your site’s performance

As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more.

The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search.

Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience.

Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.

With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks.

2. Design for optimal user experience

Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.

AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices.
Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.
Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.

3. Keep mobile front of mind

Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.

Your mobile site should contain the same content as your desktop site.
Structured data should be present on both versions of your site.
Metadata should be present on both versions of the site.

When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.

To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices.

Fri, 20 Dec 2019 13:00:00 +0000 https://blog.google/products/adsense/refining-your-websites-user-experience-in-3-steps/ AdSense article Refining your website’s user experience in 3 steps It’s vital to create a flawless website user experience (UX). A UX strategy can help you rectify anything that compromises the website experience. Google https://blog.google/products/adsense/refining-your-websites-user-experience-in-3-steps/ Ezgi Cetinkaya Marketing Communications Specialist AdSense Google Creating outstanding website content in 3 steps https://blog.google/products/adsense/creating-outstanding-website-content-3-steps/

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.

1. Identify areas with high potential

Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out.

Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.

Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.

Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users.

News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.

Don't forget: All content must adhere to Webmaster Quality Guidelines.

2. Improve your content marketing

Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.

3. Learn from the latest tips and trends

Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.

Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.

Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.

Mon, 16 Dec 2019 11:00:00 +0000 https://blog.google/products/adsense/creating-outstanding-website-content-3-steps/ AdSense article Creating outstanding website content in 3 steps Content marketing not only drives new visitors to your website, but also entices them to come back. Take advantage of these tools that can help. Google https://blog.google/products/adsense/creating-outstanding-website-content-3-steps/ Ezgi Cetinkaya Marketing Communications Specialist AdSense Google Keep your audience engaged post holidays https://blog.google/products/adsense/keep-your-audience-engaged-post-holidays/

Congrats on completing the marathon. What happens now?

You might notice a drop in your RPMs and impressions. Don’t panic, it’s ok. You didn’t do anything wrong it’s the January blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases after the holiday, it is common to experience a drop in January. This is your RPMs returning to normal. This represents a new opportunity for you to focus on retaining the audience you gained and experiment with your AdSense account.

How to retain your audience?

Top trending January

Users are still online in January but their searches are different. This could be the time of a year for a perfect match between their searches and your content. Users have many topics on their radar, such as lifestyle, health and travel.

Check Google Trends to find out what search queries were trending in your audience’s location last January.

What about the next few months?

January isn’t the right time of the year that matches with your content? Good news, there’s a lot of seasonal holidays to watch out for in the following months. Here’s a list of seasonal peaks in 2020. Let’s find yours.

New year - new ideas

If you are thinking of starting a new site, make sure to take a look at these AMP-first tips. Creating an AMP-first site gives you a high performance - faster page load time, better user experience on mobile and more overall traffic. Review the WordPress themes that make creating an AMP site easy. Create the site, install theme and install the AMP plugin.

Learn more about themes.

Experiment with your AdSense account

It’s time to have some fun and try out some changes. Is there a feature you wanted to test before the holiday but didn’t get a chance to implement it? Why not try it now? Visit the Optimization tab in your AdSense account. It provides you with bespoke recommendations that could improve performance, and A/B experiments to help you make more informed decisions for your site.

Learn more about opportunities and experiments.

End of quarter tip

Take note of each end of quarter in your region. Why? Advertisers tend to spend more at the end of each quarter when they have budget leftover. Remember, an increase in advertiser spent also means potential increase of RPMs.

Mon, 09 Dec 2019 13:00:00 +0000 https://blog.google/products/adsense/keep-your-audience-engaged-post-holidays/ AdSense article Keep your audience engaged post holidays Keep your audience engaged and prepare for the upcoming seasonal peaks in 2020 around the globe. Google https://blog.google/products/adsense/keep-your-audience-engaged-post-holidays/ Daryna Marketing Communications Specialist Build your content during the holiday season https://blog.google/products/adsense/build-your-content-during-holiday-season/

Build your content during the holiday season1.jpg

Holiday season is driven by users purchasing for themselves and for family’s gifts.

Don’t worry, even if your content is not related to the holiday season, a rise in internet traffic increases the probability of users landing on your page. Holiday season means an opportunity for all!

Create bespoke content

Build your content during the holiday season2.png

To attract and retain an audience, it’s important to tailor your content to your users’ needs. Here are some helpful insights to create engaging content during the holiday season.

Think mobile size:
Users are increasingly searching on their mobiles. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits according to Adobe¹. Be mindful of the number of ads you show so users find it easy to digest on mobile. Keep your content short (and sweet). A recent Google study found that consumers ‘disliked mobile pages with ad densities greater than 30% and flashing animated ads². Click here to learn more about mobile ad format optimization
Incorporate keywords into your content:
- Mobile searches for “best” have grown over 80% in two years³.
- The searches for Black Friday shopping increased by 1,150% on Google in 2018 from November to December⁴.
- ‘Where to buy’ is a trending search phrase during the holiday season. For example, “where to buy cards,” and “where to buy gift boxes”⁵.
Keep up to date with this season’s trends:
The Google Trends tool will help you discover what are the big internet search topic of the moment for your audience. Check Google Trends tool. Internet users are also increasingly hungry for video content. For this holiday season, look at what’s trending amongst viewers with Youtube trends.
Let’s talk SEO:
Let Google Search find your site! Understand the basics of crawling, indexing, serving and how Google Search works. Get your site on Google.
It's not over until it's over:
Keep publishing content throughout the season. Users are searching right up until Christmas. With new gadgets to unbox and explore, plenty of users will be online on Christmas Day itself, downloading apps, updating drivers and registering their devices. In fact, searches for ‘download’ and ‘activate’ are 30% higher on December 25th than during the week prior⁶.

Good luck on working with your content. Next week we'll review what publishers should do to get the most out of the time after the holiday season.

_Sources:

_{1. https://content-na1.emarketer.com/thanksgiving-day-is-now-the-no-3-online-shopping-holiday}

_{2. https://www.thinkwithgoogle.com/marketing-resources/better-ad-standards/}

_{3. https://www.thinkwithgoogle.com/data/holiday-search-statistics-store-hours/}

_{4. https://trends.google.com/trends/explore?date=2018-11-01%202018-12-31}

_{5. https://www.thinkwithgoogle.com/data/holiday-shopping-search-statistics/}

_{6. https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/data-measurement/gift-guide-for-marketers}

Wed, 30 Oct 2019 17:11:00 +0000 https://blog.google/products/adsense/build-your-content-during-holiday-season/ AdSense article Build your content during the holiday season Helpful tips and insights to create engaging content during the holiday season Google https://blog.google/products/adsense/build-your-content-during-holiday-season/ Daryna Marketing Communications Specialist Start preparing for the holiday season now https://blog.google/products/adsense/start-preparing-holiday-season-now/

Start preparing for the holiday season now

Anticipation is key, start preparing now!

The holiday shopping season starts in September with queries starting to increase and users beginning to search for deals and gifts. Start planning and optimizing your AdSense account and site in October and plan to finish all optimizations by November^1,2.

Timeline to guide your planning process

Start preparing for the holiday season now-1

Here is our seasonality checklist to help your AdSense account and site be holiday season ready:

1. Optimize your AdSense account

Start preparing for the holiday season now-2

Try the new and improved Auto ads: Focus on creating your holiday content, while Google places and optimizes ads for you. Auto ads now work through any AdSense ad code. There is an easy preview of how Auto ads look on your site before implementing. You can choose ad formats and the number of ads per page with the new Ad load control. We’ve also updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites. Learn more about implementing Auto ads .
Make your ads more visible with Viewability: Did you know? If an ad is placed at the bottom of the page and the user does not scroll down to see it, the ad is not counted as a viewable impression³. Make sure you increase the number of viewable ad impressions on your site during the holiday season. This will likely lead to more clicks and higher revenue potential. Learn how to optimize your viewability.
Increase your revenue opportunities by reviewing your Blocking controls settings: Take this as an opportunity to review blocked categories on your AdSense account. See and review ads that appeared on your site in the Ad review center. Learn more about ad blocking controls.

2. Optimize your site

Start preparing for the holiday season now-3

Go where your audience is: It’s important to understand where your audience is located. If a certain holiday is not celebrated in your region, it might be where your audience is. Discover where your users are by using the Google Analytics tool in AdSense. Click here to learn how

Make a great first impression⁴: If visitors leave your site after looking at just one page, you've likely lost them and their potential AdSense earnings forever. Giving visitors a great first impression is important to keep them interested so they dig deeper into your site. Here are a few tips to do this:

When it comes to design, remember that users are impatient. Organize your site so that it’s easy for people to navigate and browse through.
Focus your homepage and navigation on connecting users to the content they’re looking for.
Offer site search to ensure users who are in a hurry can find what they need.
Make sure that every piece of content links to more pieces of content using the Matched content recommendations tool.

Develop a traffic strategy: We’ve already seen how internet user traffic increases during the holiday season. Now it’s time to consider how you’ll make sure your site is seen to attract new users. Here are some tips:

Develop partnerships with other content creators and share each other’s content.
Have a social media presence. Consider using YouTube, Instagram, and Twitter to share your content on different platforms.
Experiment with Google Ads. Use your performance report to understand the top countries where your audience is coming from and use Google Ads to ensure your content is visible in searches.

Check your page speed: Use the Google PageSpeed Insights tool to check your page speed. Users who have to wait for pages to load or can’t easily browse will likely go elsewhere. Consider reducing your content to boost page speed. Videos and images that load can slow down your page as well.

Now it’s time to grow your audience by focusing on content. Next week we’ll provide you more tips on working with your content during the holiday season.

_Sources:

_{1. Google Internal Analysis, 2018, Categories Apparel, Beauty & Personal Care, Computers & Consumer Electronics, Food & Groceries, Home & Garden, Occasions & Gifts, Toys & Games (DE, PL, UK, FR, IT, ES, GR).}

_{2.https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers}

_{3.https://www.thinkwithgoogle.com/marketing-resources/data-measurement/5-factors-of-viewability/}

_{4.https://www.google.com/adsense/start/resources/best-shape-to-boost-your-earnings/}

Wed, 23 Oct 2019 17:33:00 +0000 https://blog.google/products/adsense/start-preparing-holiday-season-now/ AdSense article Start preparing for the holiday season now Seasonality checklist to optimize your AdSense account and site be holiday season ready Google https://blog.google/products/adsense/start-preparing-holiday-season-now/ Daryna Marketing Communications Specialist Your Google AdSense seasonal guide https://blog.google/products/adsense/your-google-adsense-seasonal-guide/

This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!

Pre-holiday season: How to prepare?
During the holiday season: How to maximize the opportunities
Post holidays: Looking at 2020

Defining seasonal periods

What is seasonality?

Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:

Cultural (e.g. Ramadan, Thanksgiving, Christmas)
Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
Ad-hoc events (e.g. Olympics, Elections, TV series)

By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality?

Publisher revenue is driven by two interlinked factors: RPMs and traffic.

Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.

Why is it important for publishers?

Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!

Large increase in internet traffic (higher query opportunity)
Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.
Higher competition between advertisers (higher query opportunity)
The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.

Starting the holiday season marathon

Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years.

Get your calendar open and mark the following dates:

Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.

Wed, 16 Oct 2019 18:09:00 +0000 https://blog.google/products/adsense/your-google-adsense-seasonal-guide/ AdSense article Your Google AdSense seasonal guide Important dates for seasonal periods to drive new audiences and maximize revenue Google https://blog.google/products/adsense/your-google-adsense-seasonal-guide/ Daryna Marketing Communications Specialist Introducing the new and improved Auto ads https://blog.google/products/adsense/introducing-new-and-improved-auto-ads/

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changing

Easy setup and management

- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

Introducing the new and improved Auto ads-1

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

- You can see the full summary of your Auto ads settings for each of your sites as an overview.

Greater customization

- You can preview how Auto ads look on your site before they go live.

Introducing the new and improved Auto ads-2

- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.

Updated reporting

- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.

Introducing the new and improved Auto ads-3

Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.

Experiments are coming!

We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible.

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.

Tue, 08 Oct 2019 18:32:00 +0000 https://blog.google/products/adsense/introducing-new-and-improved-auto-ads/ AdSense article Introducing the new and improved Auto ads Auto ads are now easier to use and come with better controls to customize the ad experience for your users. Google https://blog.google/products/adsense/introducing-new-and-improved-auto-ads/ AdSense Product Team <department/> <company/> </author> </item> <item> <title>AdSense now understands Marathi https://blog.google/products/adsense/adsense-now-understands-marathi/

Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

To start monetizing your Marathi content website with Google AdSense:

Check the AdSense Program policies and make sure your site is compliant.
Sign up for an AdSense account
Add the AdSense code to start displaying relevant ads to your users

Welcome to AdSense! Sign Up now!

Mon, 23 Sep 2019 11:13:00 +0000 https://blog.google/products/adsense/adsense-now-understands-marathi/ AdSense article AdSense now understands Marathi Google https://blog.google/products/adsense/adsense-now-understands-marathi/ AdSense Internationalization Team <department/> <company/> </author> </item> <item> <title>Simplifying our content policies for publishers https://blog.google/products/adsense/simplifying-our-content-policies-publishers/

One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

A simplified publisher experience

In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.

The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.

Wed, 28 Aug 2019 11:20:00 +0000 https://blog.google/products/adsense/simplifying-our-content-policies-publishers/ AdSense article Simplifying our content policies for publishers Google https://blog.google/products/adsense/simplifying-our-content-policies-publishers/ Scott Spencer Vice President of Product Management Ads Privacy and Safety Additional safeguards to protect the quality of our ad network https://blog.google/products/admob/additional-safeguards-protect-quality-our-ad-network/

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.

Wed, 21 Aug 2019 13:00:00 +0000 https://blog.google/products/admob/additional-safeguards-protect-quality-our-ad-network/ AdSense AdMob article Additional safeguards to protect the quality of our ad network Highlight Google's efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem. Google https://blog.google/products/admob/additional-safeguards-protect-quality-our-ad-network/ Andres Ferrate Chief Advocate, Ad Traffic Quality Additional safeguards to protect the quality of our ad network https://blog.google/products/adsense/additional-safeguards-protect-quality-our-ad-network/

Wed, 21 Aug 2019 11:24:00 +0000 https://blog.google/products/adsense/additional-safeguards-protect-quality-our-ad-network/ AdSense article Additional safeguards to protect the quality of our ad network Google https://blog.google/products/adsense/additional-safeguards-protect-quality-our-ad-network/ Andres Ferrate Chief Advocate, Ad Traffic Quality Upcoming changes to the AdSense mobile experience https://blog.google/products/adsense/upcoming-changes-adsense-mobile-experience/

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.

Mon, 15 Jul 2019 11:27:00 +0000 https://blog.google/products/adsense/upcoming-changes-adsense-mobile-experience/ AdSense article Upcoming changes to the AdSense mobile experience Google https://blog.google/products/adsense/upcoming-changes-adsense-mobile-experience/ Andrew Gildfind Product Manager Policy resources available to you https://blog.google/products/adsense/policy-resources-available-to-you/

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information. There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies. Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers.

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter. Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.

Mon, 11 Feb 2019 15:36:00 +0000 https://blog.google/products/adsense/policy-resources-available-to-you/ AdSense article Policy resources available to you Google https://blog.google/products/adsense/policy-resources-available-to-you/ John Brown Head of Publisher Policy Communications [Infographic] Traffic tips https://blog.google/products/adsense/infographic-traffic-tips/

We're excited to share with you our infographic with important tips on how to boost and optimize your web site traffic.

You can also download it with clickable links for desktop and mobile.

Tue, 08 Jan 2019 15:00:00 +0000 https://blog.google/products/adsense/infographic-traffic-tips/ AdSense article [Infographic] Traffic tips Google https://blog.google/products/adsense/infographic-traffic-tips/ AdSense Product Team <department/> <company/> </author> </item> <item> <title>We’re excited about 2019, are you? https://blog.google/products/adsense/were-excited-about-2019-are-you/

At Google AdSense we’re excited about 2019 and really hope you are too. Thank you for inspiring us every day. Have a great holiday season!

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